In 2012 alone, according to the website ourbodiesourselves.org, there has been 236,000 cosmetic procedures performed on patients between 13 and 19 years of age.
These statistics suggest that what media and advertising has “persuaded” women and teenaged girls to desire to be is that standard of beauty that quite frankly, is not standard. Many women have been led to believe that physical beauty is what’s most important of all… But is it, really?
Several female product-oriented corporations and magazines have started their own campaigns and/or policies for promoting real beauty.
Verily Magazine, with their motto “less of who you should be, more of who you are”, have a “no altering the body or face structure of their models with Photoshop” policy.
Seventeen, from a petition started in 2012 on change.org, has since then made a commitment to “not alter the body size, face shape, and feature a diverse range of beauty on their pages.”
Online retailer Modcloth, made an anti-photoshop pledge as part of their commitment to promote retail fashion for women of all body shapes and sizes.
American Outfitter’s lingerie line, Aerie, has launched their #aeriereal campaign in theSpring of 2014, that challenges “supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”
This year, a bipartisan bill was introduced in US congress called the Truth in Advertising Act. From a post on bravegirlswant.com, this act “asks the Federal Trade Commission (FTC) to develop what’s called a ‘regulatory framework’ for ads that significantly change the people in them through image-altering techniques like “photoshop.”
Women of today and the future are more than just hoping that this bill becomes legislated, they want to be able to reclaim that healthier image of themselves.
Make your voice heard by signing the petition here.
We are all made in different shapes, sizes, color and form. However, if media continues to propagate this deceptive image of beauty, then that battle within ourselves, that voice that keeps nagging that we are “not good enough” shall never cease.