At an early age, Femi Cachola knew she was going be in the field of arts but she didn’t know exactly where.
“Art was my favorite subject in gradeschool and I hoard arts and craft materials until now.
I took up Fine Arts at the University of Santo Tomas.”
Her day job is doing art
“My first job involved working as a graphic artist and a product developer for an acrylic manufacturing firm.
Then I moved to another manufacturing firm where my job was to design bags for a Disney Licensee.
After 3 years in that field, I was introduced to the media of Broadcast Design.
I was hired as a Video Editor for ABS-CBN. My experience in graphic design was beneficial, I just had to make the elements move and animate.
The way I see it, its art on TV. It was fun.
Currently, I’m still editing videos and animating graphics, but for a different company.
Gawani Femi was born out of a love of cute (Kawaii) things.
“I wanted to make something cute and unique.
And so around 2009, I started making these handmade accessories.
Half inspired by the inner-child that refuses to grow up, and partly due to a need to subtly rebel against “oppressive” corporate attire; I found the perfect platform for my crafting gremlins.
I consider my creations as art through accessories.
How she became a crafterpreneur
I think people started noticing it because it’s something you don’t normally see in department stores.
Friends began ordering from me, so eventually I launched Gawani Femi.
I named it Gawani Femi (made by Femi), because it was made by me.
It is also a constant reminder that whenever I put that label on my work,
it should be perfect and something that I could be proud of because my name is in it.